- Financial Services Marketing: An international guide to principles and practice - PDF Free Download!
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- [BOOK] Financial Services Marketing: An International Guide to Princi….
- An International Guide to Principles and Practice, 3rd Edition.
Knowledge services. Financial services marketing: an international guide to principles and practice Book.
ISBN 13: 9780750669979
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Financial Services Marketing: An International Guide to Principles an…
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Greatly expanded coverage of digital marketing at both the strategic and tactical levels. New material on how to improve a company's trustworthiness and safeguard a culture that is customer-focussed. New examples, vignettes and case studies that showcase best practice from around the world.
- Financial Services Marketing: An International Guide to Principles and Practice by Christine Ennew.
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Financial Services Marketing: An international guide to principles and practice
Description Now in its 3 rd edition, Financial Services Marketing offers a balanced and useful guide to the topic that is both conceptual and practical. Instructor Resources To gain access to the instructor resources for this title, please visit the Instructor Resources Download Hub.
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